A major change is on the horizon for New England Dragway News subscribers. Because of ever increasing printing and postage costs, New England Dragway will begin publishing its newspaper digitally.
It’s a significant change to a publication that has been in print for nearly 30 years. But, according to New England Dragway General Manager Joe Lombardo, it’s one that is long overdue. “We’re one of the few tracks in the country publishing its own newspaper. Most of those that did distribute a printed version have gone to a digital version and abandoned the printed copy.”
Replacing the traditional printed version will be a digital edition that will contain the same information readers have grown accustomed to. “Delivering a digital issue through our website or email subscriber list has a number of advantages. First, it’s more efficient since it avoids the post office. Readers can print out copies of articles or photos that interest them; especially winner’s photographs,” states Lombardo. It also gives the track an opportunity to produce more issues throughout the year.
“Going digital will allow us to publish more content to more people. That includes content that highlights our racers and fans. I’ve talked to racers in the pits who have been coming here since the 70s and others who are running their car down the track for the first time at one of our street nights. Some people have made NED events part of their family tradition and others can’t believe they’ve never come here before and are hooked. It’s a really great atmosphere here at NED and we hope to highlight that in our e-news,” says inbound marketing specialist Hope Weaver.
The process of having New England Dragway News delivered to your inbox is quick and easy. Simply go to the track’s website www.newenglanddragway.com and click on the New England Dragway News digital sign-up link. “We want our e-news to be easily accessible and that includes a hassle-free sign-up process. We also offer a text-to-join option so readers can text “NEDRAGWAY” to 22828. The news will still be sent via email but it’s an easy way to subscribe using your cell phone,” adds Weaver.
If you’re hesitant because of junk mail, don’t worry. “We’re sensitive to the fact people get bombarded with junk mail every day. We do not sell any of our mailing lists,” Lombardo added.